The Airtel Girl is back with a new Challenge This time it’s an Apps Only Challenge


A new 360 degree advertising campaign is being rolled out beginning today


The ubiquitous Airtel Girl is back with a new challenge today. This time it’s an “Apps Only” challenge. The TVC is a twist to the iconic 4G Challenge Campaign that was launched in Aug 2015. This time too, Sasha manages to outfox the challenger using her trump card: MyAirtel App – “One App for All Apps”.

The My Airtel App will now have an ‘Airtel Apps’ section that will have a collection of top apps under a single interface. Wynk Music, Wynk Movies, Ditto TV, Hike Messenger, Juggernaut are some of the top apps available within ‘Airtel Apps’.

There are also two new exciting apps from the Airtel stable – Airtel Cloud and Airtel Dialer.  Airtel Cloud provides 2GB of free cloud storage and back up. What’s more, there are no data upload charges for the scheduled overnight backups for prepaid customers currently, and this benefit will be made available to postpaid customer soon. Airtel Dialer offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature.

Starting today, the Company is rolling out a 360 degree advertising campaign around the initiative. The campaign from Taproot-Dentsu will communicate the initiative with a media-mix.

Rajiv Mathrani, Chief Brand Officer, Bharti Airtel (India & SA) says, “The 4G Challenge was an iconic campaign that re-defined brand Airtel. The new campaign is a great twist to the challenge. It clearly establishes My Airtel app as a new digital gateway to all your favourite apps.”

To get the world of exciting apps, update your My Airtel App from the play store today.


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