The Synergy of Content and Technology: How is it reshaping the Museums of India?

by Ankit Sinha, CTO and Co-Founder Tagbin Services Pvt Ltd.

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In recent years, museums have harnessed cutting-edge technologies to transform the way visitors engage with art, culture, and history. 

Imagine entering the National Museum of India where the exhibition of “Central Asian Art” not just displays the artifacts, but transports you into a digital re-creation of the bygone era. Sounds interesting right?

New-age technologies are already paving the way for a novel way of exploring museums. The game-changing era has begun and India is not lagging behind. However, instead of diving head first, it’s important to realize how to use the right technology at the right place. 

The dynamic duo of content and technology is inspiring museum authorities to reimagine culture through AI, reflecting contemporary life. This approach encourages visitors to not just engage but draw parallels between past and present. 

Deciphering the physical spaces

Transforming physical spaces through tech-driven mediums can do wonders. The integration of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) is revolutionizing exhibits, adding another level of dimension to the visitor’s journey. 

The possibilities for enhancing the ambiance of an immersive room are endless, but it is essential to understand which technologies to use for specific purposes. Technologies involving physical interactions may not be suitable for preserving valuable artworks or artifacts.

An effective strategy for progress is to understand the space and its intended function. Companies must familiarize themselves with what the visitors seek, rather than overwhelming them with screen-based experience. 

Saying No to Ordinary Screens

New-age museums should integrate interactive technologies like touchscreens, touch walls, tablet-controlled displays, gesture-controlled displays, multimedia guides, object recognition tables, and sensor-triggered displays and various other digital installations to elevate the experience.

When selecting technology, it’s essential to consider some basic questions such as- What information is being presented? Can visitors clearly see objects on the screen? How is the lighting? Are controls accessible to all visitors, including children?

Sometimes, even with excellent content, it’s futile if visitors grow bored merely staring at screens without genuine engagement and enjoyment.

Choosing the right mediums

In the process of implementing technology, it is highly recommended to consider the most effective tech medium for conveying the content. High-resolution scanning and 3D printings are utilized for creating precise replicas of artifacts. Virtual reality excels at recreating historical environments, enabling visitors to immerse themselves in events as if they were real. However, the immersive nature of virtual reality or Augmented reality requires careful curation. 

Also, technologies should prioritize accessibility. They not only preserve artifacts but also democratize access to India’s cultural heritage, allowing people to engage with history readily. 

AI is another cutting-edge medium, beneficial for holograms and interactive experiences in museums, offering an effective means to spread knowledge about the history or culture of our country. 

Bottom line

The synergy of content and technology presents an ideal opportunity to redefine Indian museums, creating immersive experiences, boosting visitor engagement and ensuring preservation and evolution of narratives. Museums are evolving beyond repositories of the past, becoming a dynamic space where technology brings history to life. This dynamic partnership holds the potential to revolutionize how history is experienced interactively, making it more accessible, enriching and meaningful for generations to come.