In an interview with TimesTech, Yogesh Agrawal, CEO and Co-Founder of Consistent, discusses the company’s remarkable growth since 2011, current market share, and ambitious expansion plans across India and international markets. He highlights Consistent’s role in advancing India’s IT hardware goals, product innovations, and dedication to customer satisfaction, positioning the brand as a leader in gaming, computing, and surveillance.
Read the full interview here:
TimesTech: Consistent has grown significantly since 2011. What is your current market share, and what are your expansion plans for India and beyond?
Yogesh: Since our inception in 2011, Consistent has made remarkable strides, becoming a trusted name in India’s IT hardware and electronics landscape. Today, we command a solid market share in key product categories like storage, computing peripherals, and surveillance solutions. Our current focus is on strengthening our presence in Tier II and Tier III cities across India, where demand for high-quality yet affordable tech products is surging. On the global front, we are actively exploring opportunities to enter neighboring markets in Southeast Asia and the Middle East, leveraging our expertise in product innovation and distribution.
TimesTech: With a portfolio of over 400+ products, which are your best-sellers, and what makes them unique in the market?
Yogesh: Among our wide portfolio, some of the standout products include our SSDs, external hard drives, wireless routers, and surveillance cameras. What sets them apart is our relentless focus on combining advanced technology with cost-effectiveness, making them highly attractive to both individual consumers and businesses. Our Velocity Series WiFi Routers, for example, are engineered for high-speed connectivity and seamless performance, catering to the needs of modern households and enterprises. Meanwhile, our surveillance solutions are known for their robustness, offering high-definition imaging and advanced security features at competitive prices.
TimesTech: India is working to become an IT hardware and semiconductor hub. How can Consistent contribute to this vision?
Yogesh: As India accelerates its journey toward becoming an IT hardware and semiconductor hub, Consistent is committed to playing an integral role. Our focus on “Make in India” has allowed us to scale up local manufacturing capabilities, ensuring we produce high-quality products domestically while reducing dependence on imports. We are actively investing in R&D to explore cutting-edge technologies like AI-driven surveillance systems and ultra-fast computing peripherals. By building our manufacturing and R&D base in India, we not only meet local demands but also position India as a global export hub for tech products.
TimesTech: How does Consistent ensure product availability across its vast network of branches and partners in India?
Yogesh: Product availability is one of our core strengths, and we’ve achieved this by developing a robust distribution network that spans over 3,500+ partners and multiple branches across the country. We maintain real-time inventory tracking systems and collaborate closely with our channel partners to ensure that our products are available in both urban centers and remote areas. Additionally, our strategic partnerships with major e-commerce platforms further extend our reach, allowing us to meet the rising demand from online consumers.
TimesTech: With a presence in gaming, computing, and surveillance, how does Consistent stay competitive in these diverse sectors?
Yogesh: Our ability to stay competitive across gaming, computing, and surveillance comes from our commitment to constant innovation and understanding market trends. We are continuously upgrading our product range to keep pace with the rapid technological advancements in these sectors. In gaming, for example, our focus is on delivering peripherals and accessories that enhance user experience, whether for casual gamers or professionals. In the computing space, we aim to provide high-performance, energy-efficient components. Meanwhile, our surveillance products are built with cutting-edge AI and IoT features to cater to both commercial and residential security needs. This agility in meeting customer demands across sectors is key to our sustained growth.
TimesTech: Customer satisfaction is key to Consistent’s success. How do you maintain high standards in after-sales support, and what are your future plans?
Yogesh: At Consistent, customer satisfaction goes beyond product performance—it’s about delivering a seamless experience even after the purchase. We have built a responsive and efficient after-sales support system that includes a dedicated service network, quick turnaround times, and multiple service centers across India. To enhance our after-sales service, we’re also rolling out an AI-powered customer support platform that will streamline issue resolution and provide proactive assistance. Moving forward, we plan to expand our service network to more remote locations, ensuring that every customer, no matter where they are, receives the best support.
