Ericsson and Jio Enhance Customer Experience at Record-Breaking Maha Kumbh 2025

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Ericsson, and Jio Infocomm Ltd (Jio) announced that the Jio True 5G Standalone (SA) network delivered exceptional customer experience amidst record-breaking participation at Maha Kumbh 2025, the world’s largest spiritual gathering in Prayagraj, Uttar Pradesh. This special spiritual event is being held after 144 years between January 13th to February 26th and saw participation from over 660 million people. During this period, unprecedented traffic surge was also observed in Varanasi and Ayodhya.

Millions of visitors shared images and videos of the Maha Kumbh and stayed connected with friends and family during the event leveraging the Jio True 5G SA network. The unprecedented voice and data traffic demand during the event was met with pro-active planning, advanced design, innovative mega capacity solution deployments and real time traffic monitoring by Ericsson and Jio. Jio 5G users were able to experience superior voice quality using Voice over NR (5G voice). 

In preparation of the high density of visitors expected during the Maha Kumbh, Ericsson and Jio collaborated to implement strategic solutions across the Jio True 5G SA network using SA features such as network slicing, carrier aggregation using 700 MHz band and VoNR. Extensive real-time traffic monitoring, data analytics and instantaneous optimizations further ensured superior network performance accommodating the surge of connected users and their service demands in the most dense traffic consumption areas. Dedicated teams, supported by five on-field war rooms, worked round the clock on foot in “no vehicle zone area” to ensure service availability.  

Vijay Sharma, Head of Customer Unit Reliance Jio at Ericsson says, “Ericsson is proud to have collaborated with Jio to deliver an exceptional network experience during the Maha Kumbh 2025. During one of the peak days, Jio network catered to 20 Mn voice and 400 Mn data service requests on 5G successfully. An estimated 55 percent of the total data traffic during the event has been served by Ericsson 5G solutions.

Our proactive approach, software solutions and real-time monitoring were instrumental in maintaining network reliability and performance, demonstrating our commitment to driving excellence in mobile communications even under the most demanding conditions.” 

Key network optimizations, such as accessibility handling, including priority access for government agencies managing the event, resource management, congestion control, network coverage and continuity and serviceability played crucial roles in preventing network congestion due to spikes in voice and data traffic. Ericsson’s Automated Radio Resource Partitioning feature for network slicing helped Jio secure existing Fixed Wireless Access performance while ensuring the eMBB performance.

To further support LTE traffic demand, a 10 MHz spectrum in the 700 MHz band was deployed without additional hardware or physical changes. This rapid deployment significantly alleviated congestion, handling 10 percent of eMBB traffic and 25 percent of voice traffic on the overall LTE network.

Ericsson and Jio’s partnership exemplifies the power of innovation and proactive planning in delivering a superior customer experience, even under the most challenging conditions.

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