CloudTV, India’s homegrown and first certified Smart TV OS brand, has officially announced its strategic partnership with global leader in device chipset solutions, MediaTek. This strategic move marks a significant milestone in the company’s aim to deliver fully compliant Android-based TV operating systems for the Indian market.
This collaboration enables a seamless, turnkey solution for Indian TV brands, allowing original equipment manufacturers (OEMs) to integrate with the CloudTV OS and MediaTek’s SoC (System-on-a-Chip) more efficiently. By streamlining the integration process, CloudTV’s existing partners can significantly reduce both time and costs, accelerating their go-to-market strategy. Beyond operational efficiencies, this partnership holds the potential to double CloudTV’s market share in India’s rapidly expanding connected TV OS industry. As India’s first smart TV OS brand, CloudTV strengthens its position as one of the leading players at the forefront of India’s smart TV revolution.
In addition to this announcement, CloudTV also unveiled that this integration makes it fully compliant with Android CTS, ensuring seamless compatibility and a consistent user experience across all features. CloudTV’s OS now provides access to a diverse range of free-to-air channels, offering crystal-clear digital quality and uninterrupted news, sports, and entertainment without subscription fees or contracts. With seamless integration into existing TV hardware, these advancements ensure that users enjoy premium content that remains free and easily accessible.
The partnership delivers several key benefits for Indian consumers and manufacturers:
- Android CTS Compliance: CloudTV OS fully adheres to Google’s Compatibility Test Suite standards, ensuring seamless performance across the Android ecosystem
- Android 14 Support: Access to cutting-edge features with enhanced security and improved performance
- Free-to-Air Channels: DVBS-2 compliant technology providing access to diverse content with no subscription fees. This includes sports, news, entertainment and infotainment.
- Pre-certified Applications: Access to YouTube, Prime Video, JioHotstar and 200+ content partners that the consumer can easily access
Addressing this alliance Abhijeet Rajpurohit, COO and Co-Founder, CloudTV said, “By integrating MediaTek’s cutting-edge chipsets with CloudTV’s localized OS expertise, we are revolutionizing the Indian connected TV industry. This partnership will forge the way for an end-to-end solution that makes premium television experiences more affordable and accessible than ever before. For TV brands, this marks a game-changing opportunity, enabling them to offer competitively priced smart TVs with certified OS and apps, breaking past the limitations of high-cost models. Through this partnership, we hope to drive greater innovation and accessibility that helps shape the future of smart TV adoption in India.”
Further to this vision, CloudTV’s strategic alliances continue to cater to the evolving needs of Indian TV audiences, redefining their viewing experience. While reinforcing CloudTV’s leadership in the Indian market, this collaboration unlocks new opportunities for content providers and TV manufacturers to expand their reach. By bridging the gap between technology and accessibility, it accelerates smart TV adaptation across diverse consumer segments. This partnership not only enhances CloudTV’s position as India’s first homegrown smart TV OS brand but also drives a more inclusive, accessible ecosystem, encouraging the next wave of innovation in connected TV entertainment.
