In an exclusive interview, Mr. Balamalai, SVP of Strategic Product Management at Adrenalin eSystems, discusses the pivotal role of technology in revolutionizing HR practices, talent acquisition, and employee management over the past two decades.
Read the full interview here:
TimesTech: How has technology evolved the HR landscape over Adrenalin eSystems two-decade journey, and what pivotal changes have you observed in HR practices?
Mr Balamalai: Over the past two decades, technology has profoundly transformed the HR landscape, and Adrenalin eSystems has consistently stayed ahead of the curve. Here are some pivotal changes observed in the HR tech world:
- Shift from Manual to Automated Processes
- Adoption of Cloud-Based Solutions: Scalable and Cost-Effective
- Advanced Analytics and Data-Driven Decision Making
- Mobile HR and Self-Service Portals
- Bots and RPAs
- Artificial Intelligence
Continuous innovation has been our response to the rapidly evolving technological landscape, ensuring we meet the changing needs of the HR world.
TimesTech: Could you outline Adrenalin eSystems’ approach to talent acquisition in today’s global workforce context, emphasizing the role of technology?
Mr Balamalai: No one has time!! That’s the truth!
Even the person seeking a job, let alone the TA manager from the HR team or the business leader who needs resources, feels time is a precious commodity.
Don’t type resumes; use parsers.
Don’t manually evaluate resumes; use the Resume Ranking Feature.
Don’t lack visibility into the recruitment cycle; use deeper insight dashboards.
This is how we approached the problem.
We are very clear about the fact that everyone is an employee. The recruiter, business manager, interviewer, etc. All these stakeholders should be able to manage the process seamlessly to provide a nice experience for the candidate. This is exactly what was dealt with through Max Recruit of Adrenalin.
TimesTech: How does Adrenalin eSystems utilize AI to optimize employee management processes, and what specific benefits does this integration offer?
Mr Balamalai: At Adrenalin eSystems, we leverage AI as a catalyst to streamline and enhance employee management processes.
This is done effortlessly through the co-pilot or HR assistant concept, where it helps the user with context-sensitive insights to enable the right decision-making. This means HR won’t spend time on exit interviews and will rather shift that to ‘engagement interviews.
TimesTech: What is the roadmap for AI integration within HR functions at Adrenalin eSystems, and how does it anticipate enhancing organizational outcomes?
Mr Balamalai: AI is still in its early stages globally, and its potential continues to evolve with new use cases and capabilities emerging regularly. Also, LLM models keep coming with new capabilities every now and then.
So, it is all about anticipating every possible use case that can come along and incorporating it. Given this, we can’t spend development effort on every change that comes in.
Given this, we have developed a platform called Purple-Fabric, which is the product of eight years of R&D in the field of AI. This platform approach enables us to adopt any use case of the future effortlessly.
TimesTech: Could you detail how Adrenalin eSystems employs AI for streamlined employee lifecycle management, including the functionalities of Max Sara and Max Insight?
Mr Balamalai: In today’s world, as we all know, YouTube videos are often preferred over webinars for their accessibility and engagement. Similarly, conversational insights are becoming more popular than traditional dashboards. Recognizing this trend, Adrenalin eSystems has invested in AI-powered conversational bots to enhance the employee lifecycle management experience. Max Sara and Max Insight are all about this!
TimesTech: In the evolving workplace dynamics, what strategies does Adrenalin eSystems employ to facilitate a smooth transition to a hybrid work culture, and how does Adrenalin MAX support this vision?
Mr Balamalai: Hybrid Work Culture is here to stay, COVID or no COVID. Recognizing this, we ensured that our solution supported our customers in this new paradigm.
Our MAX Workforce module has flexible time-management features, which are key for a hybrid work culture. Social Connect and Social Recognition modules provide the communication and collaboration platform.
Our well-curated Market Place applications and financial wellness solutions go a long way towards taking care of well-being!
Advanced Analytics and Reporting, which gives transparency and detailing on productivity and performance, is also key to managing a hybrid-cultured workforce.
Beyond all, the e-learning platform is another key requirement that is readily supported by Adrenalin.
