Artificial Intelligence in Cars Powers; an AI Revolution in the Auto Industry

By Mr. Gaurav Kulshrestha, Marketing Head and Product Manager, Pioneer India.

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The Renaissance of the hope of a better tomorrow starts with the empowerment of a technology-driven lifestyle where Artificial Intelligence (AI) is turning impossible into possible in almost every sphere of life. Human dependence on machines, for the betterment of human sustenance, leads to discovering new-age software and hardware. Computer science has made it easier to foresee the future with better stats of data handling procedures and guiding mankind with the assistance of technology at a side like a better half in the universe of endless possibilities. 

In the wee years of the 1950s, AI was introduced as an independent technology with minimum human interference and maximum dependency on the existing data. Practically “the first approach to make a robotic system”! Much has changed since then. AI-based technologies have been appreciated and rejected with a sigh of nuisance from time to time, but its potential was never in doubt; as the crisis of modern times requires better assistance, AI proved to be man’s best friend in modern times.

Humans have surrounded themselves with systematically programmed software which runs on the golden rule of algorithm of data intake, process and storage. AI-driven technology has assisted the significant sectors in providing better service by reducing manufacturing costs and inducing intelligent technologies. One such example is the Automotive Industry. 

Artificial intelligence has changed the model of the automobile sector, be it as a manufacturer or a consumer. AI has made the experience easy and smooth for both parties. It has proven to be of great significance in manufacturing. It has made the automobile industry a self-reliant, cost-efficient and intelligent manufacturing industry. It assists in assembling, designing, and creating advanced user interface systems. It has evolved the concept of human resources from bearing risky work to safe observation work in terms of manufacturing. It has brought luxury to the consumer, synchronising safety and comfort features in the passenger car segment.

India is a leader in technology, with its brilliant engineering skills and adaptive scientific team. The latest industry report states that AI installation in the car is expected to grow by 109% in 2025, compared to 2005. The current segments of the four-wheel drive have an extensive section of luxury, and the AI-based features in the automobiles have just made it safer, smarter and enjoyable. Let’s talk about some of the AI embedded car features in the market.

Voice command 

The hustle of directing your focus away from the road is no longer needed and appreciated! Let your voice command drill the infotainment system to change the track, call your boss or type a message for you while you drive carefully without diverting your eyes. The inclusion of an AI-based interface makes it more intriguing, where you can command the features like calling, AC control, speech to text, controlling the stereo system or setting up a location on the map through your voice. These features guarantee the driver’s safety, excellent user interface and ease of the command system. 

Parking Comfort

How would you like to peek out of the window and get a scratch on your car? Bad experience, right! The driving condition and the technical assistance has been improved, and new modes like auto parking have made the vehicle autonomous and carefree for the driver. The intelligent sensors, 360-degree camera and AI, and introduced auto parking mode work collectively to give you a hassle-free parking experience. The AI interface installed in the car keeps you updated by detecting the defects, adjusting the tyre pressure, and setting the performance graph for the quality control team. 

Virtual assistance 

The facts show that many car accidents happen due to the driver’s sleepiness. An assistant driving while alerting a diverted driver over a possible accident would save lives. This concept is already included in the many smart cars; car companies are focused on teaming up with tech-savvy software developers to design an AI-based user-friendly mechanism. The car’s AI program gets used to the user, sets the temperature before arriving, adjusts the seat according to seat memory, remembers the playlist, and checks up on the driver’s eye; if they fall asleep, they alert with vibration on the driving wheel. This user engagement feature grasps the market’s attention and undoubtedly plays an important factor concerning your safety!

AI-based technology has made the driving experience subtler. It has revolutionised the car driving experience. The autonomous function of having a self-driving car is possible due to essential tasks like RADAR, camera and LIDAR. It enables the vehicle to monitor front and back collisions, driver-assisted steering control, cross-traffic detector and cruise control. These features determine the modern aesthetic, making your car a futuristic one. It assures you safety, relaxation, reliability and a pleasant driving experience.