The Centre of Excellence (CoE), Noida has signed a Memorandum of understanding (MoU) with Xperi Inc. to build “Design in India” products for HD Radio.
The Centre of Excellence (CoE), Noida is a joint initiative of the Ministry of Electronics and Information Technology (MeitY), Government of India and the Department of IT and Electronics, Government of Uttar Pradesh. The project is housed and executed by the Centre for Development of Advanced Computing (CDAC), Noida, and the India Cellular & Electronics Association (ICEA) is the Industry Partner.
With this agreement, the CoE and Xperi will closely work together to create new reference designs for HD Radio – global and domestic consumer electronics products – advancing the development of an indigenous electronics design ecosystem in India. This partnership will lead to the development of new designs – integrating radio into multiple products like Bluetooth speakers, headsets, sound bars, etc.
Xperi Inc. is an American multinational technology company developing technologies that have been integrated into billions of consumer devices and media platforms worldwide, powering smart devices, connected cars and entertainment experiences. HD Radio (HDR) is a technology that enables simulcasting of an existing analogue radio station in a digital format with less noise and additional text information. Its coverage currently spans over 400 million people, with more than 4,700 channels of programming across the United States of America, Canada, and Mexico.
On this occasion, Mr. Ramashish Ray, CEO, CoE Noida, expressed, “This MoU lays the foundation of an exciting partnership between CoE and Xperi with a mission to support crucial initiatives of “Make in India” and “Design in India” at a time when HD Radio digital broadcast opportunities expand with Indian broadcasters and other radio stations worldwide.”
The CoE, Noida has been established with the vision to position India as a design and innovation hub for developing Mobile and Electronic enhancement products and thereby become an end-to-end solution provider for electronics manufacturers. In this facility, products like Power Banks, Bluetooth Speakers, Power Adapters, etc. are being designed in collaboration with various industry partners.
The Centre of Excellence, Noida has partnered with companies like boAt, Gizmore, Titan, and Reliance to use its facilities for Designing and Testing Services. Several other SMEs are also in discussion to collaborate. Products from the Mobile Enhancement sector like Power Banks, Bluetooth Speakers, and Power Adapters are being designed and tested here to aid in India’s mission to become a global hub for electronics manufacturing with a high domestic value addition.