Pepsales, co-founded by Ajay Singh, is transforming traditional B2B SaaS demos by harnessing AI to create personalized, real-time demos that address each buyer’s unique needs. By automating demo creation in just three clicks, Pepsales boosts sales productivity and win rates for B2B SaaS companies, setting itself apart from competitors in the growing demo automation space.
Read the full interview here:
TimesTech: How does Pepsales transform traditional B2B SaaS demos using AI, and how does this align with your goal of boosting sales productivity?
Ajay: Pepsales takes the traditional generic demos off the table and replaces them with personalized demos, made with the help of AI. Instead of a one-size-fits-all approach, our platform uses AI and Machine learning to create highly personalized demos based on the specific needs and pain points of each buyer. We achieve this by analyzing buyer behavior and preferences in real time. So, every demo speaks directly to what the buyer is looking for. This personalized touch makes the demo more engaging and relevant, which in turn helps sales teams close deals faster and more effectively. By making sure that the demo counts, buyers turn into customers with less effort. Personalized demos are time consuming and manual to create, which is solved by Pepsales in 3 clicks. This in turn boosts sales productivity.
TimesTech: What unique advantages does Pepsales offer over competitors like Saleo and Consensus in the demo automation space?
Ajay: Pepsales stands out in the demo automation space because we focus on delivering not just automated demos but truly personalized experiences. While other tools might offer generic demo automation, we offer to understand your buyer’s unique needs and deliver them the solution. Pepsales personalizes each demo in real time based on detailed insights into what the buyer is looking for. This level of customization helps our users stand out from their competitors by delivering more relevant and impactful demos. Our proprietary AI Engine leverages multiple LLMs with Langchain and RAG to ensure that our product continually learns and adapts, improving demo personalization with each demo.
TimesTech: How does Pepsales’ AI, particularly the Langchain + LLM model, continuously learn and improve demo personalization?
Ajay: Our proprietary AI Engine leverages multiple LLMs with Langchain and RAG is designed to be a learning machine. It constantly analyses data from interactions and feedback to understand what works and what doesn’t. This means that the more demos it helps create, the smarter it gets. It learns from each interaction to better anticipate buyer needs and refine the personalization of future demos. This continuous learning process helps Pepsales stay ahead of the curve, ensuring that our demos are always relevant and tailored to meet the evolving preferences of buyers. So, our AI model gets better at delivering the perfect demo with each use.
TimesTech: Can you share examples of how Pepsales has helped B2B SaaS companies increase their win rates and productivity?
Ajay: Absolutely! Abhinandan and I started Pepsales with a mission to improve wins by 50% and double seller productivity for B2B SaaS companies. We are currently working with Series B to Series E funded B2B SaaS Companies in the US and India markets. One of our customer, a Series B funded Marketing Automation Platform leverages Pepsales to understand needs of their Enterprise buyers and uses these insights into their demos for different industries like E-commerce, Retail, Banking, and Marketing Agencies. They had a direct impact on their win rates and sales cycle as their sales demos were more personalized. Another Series E funded customer spends 5 hours to create one personalized demo manually for their important buyers. Using Pepsales, with 3 clicks, their demo gets created personalized for buyer’s industry, user persona, company size, geography etc.
TimesTech: With your recent pre-seed funding, what are your immediate goals for Pepsales, especially in the US and Indian markets?
Ajay: We will announce our pre-seed funding when we have concrete updates.
TimesTech: What do you see as the biggest challenges and opportunities for Pepsales as you expand in the global enterprise software market?
Ajay: Pepsales is targeting the global enterprise application software market, which has an estimated annual sales and marketing expense exceeding $190 billion. Demo Automation Category was recognized by Gartner as the Top ranked new category of 2023. Software buyers want to see product demo in the first meeting with the sales team. Imagine if every B2B SaaS company in the world is able to create personalized demos for every buyer at every touchpoint with their buyer. In the last 2 years, even the best B2B SaaS companies have seen a 50% drop in their growth rate. There is no better time for Pepsales to capture this large opportunity. Moving on to the challenges, as we aim to become an enterprise-grade solution, data security, advanced features, and compliance with industry standards are paramount. We need to ensure that Pepsales meets the demands of large enterprises, which means continuously evolving our platform to include security measures and a wide range of functionality. Also, being relatively new to the market, we have to build trust and establish our brand as a reliable partner in the enterprise software space. This will require a strong focus on delivering value, maintaining high standards, and consistently exceeding customer expectations.
