The infotainment system plays a vital role in making traveling an enhanced experience. Automotive manufacturers need to ensure the perfection of in-vehicle infotainment (IVI) systems to provide a seamless user experience. With automotive infotainment testing platforms, original equipment manufacturers (OEMs) can simulate various scenarios to enhance the dependability and compatibility of IVI systems.
Media systems are an important component of different types of commercial and passenger vehicles. As infotainment consumption habits are on the rise, passengers often look for content options that can be enjoyed in vehicles, especially when the traveling distance is long. The testing platforms are beneficial in testing all possible scenarios of usage to diminish IVI system failures.
What is Automotive Infotainment Testing?
Automotive infotainment testing is running fool-proof hundreds of scripts on the in-vehicle infotainment system using testing software to check its validity against different use case scenarios. This supports manufacturers in improving the overall workability of IVI systems and provides quality assurance, based on the output gained from testing.
One of the most essential components of automotive infotainment systems is Graphical User Interface (GUI). The user interface determines how pleasant the end-user interaction with the system is going to be.
Moreover, technological advancements are enabling manufacturers to provide user-friendly and customizable user interfaces. Artificial Intelligence tools are allowing IVI systems GUI to be dynamic per the user requirements. For GUI compatibility testing, parameters such as screen text & characters, screen coverage, text formatting, widgets or icons, screen clarity & resolutions, among others are emphasized.
Significance of Automotive Infotainment Testing Platform
As connectivity and automation tools are getting integrated with IVI systems, they are growing complex in nature. This has increased the need for running extensive testing scenarios on the systems to know whether it is satisfactorily meeting user commands or not.
The technical complexity of an automotive interior system is mainly growing due to the rising integration of various technology and hardware features. Some of the top concerns for the IVI system OEM’s and suppliers are the growing number of features, complex GUI, numerous interfaces, digital and hardware support, facilitating seamless interaction in electronic control units, and the addition of new unplanned features.
Furthermore, automobile infotainment systems have to be efficient in connecting with multiple devices such as mobiles, laptops, or other devices. The robust WiFi or Bluetooth connectivity solutions allow seamless access to content on IVI systems from externally connected devices. Technology and hardware integration are making systems more complex. This is increasing the significance of automobile infotainment testing platforms.
Market Valuation and Insights:
Some of the major factors that are fueling the demand growth IVI testing platforms are increasing demand for connected cars and safety solutions from consumers. Additionally, the advancements in the operating system are aiding in connecting smartphones, tablets, and other electronic devices with in-vehicle media systems.
The dependence on technology is giving rise to consumer demands for additional smart hardware and technology features in automotive infotainment systems. This is expected to be another major driving factor for the automotive infotainment testing platform in the near future.
With these trends and developments, the global automotive infotainment testing platform market size is anticipated to register a considerable compound annual growth rate (CAGR) during the forecast period, 2021-2028. The changing consumer preference towards luxury and high-end vehicles is expected to significantly drive market growth.
Some of the key players in the industry are Wind River Systems, Inc.; cleNET Coachworks; Fraunhofer-Gesellschaft; Embitel Technologies Pvt. Ltd.; Averna Technologies Inc.; and Intertek Group plc.
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Conclusion:
The infotainment system has become an important part of vehicle interior systems. The automobile industry as well as OEM providers are focused on integrating advanced technology features with internal vehicle media systems to facilitate a top-notch customer experience.
For ensuring the IVI systems are robust and reliable, the automotive infotainment testing platform plays a critical role. The growing complexity of the in-vehicle media systems is expected to further drive demand for the platforms in the near future.
