Aditya Kinra, Vice-President of Tata Teleservices, shares insights on how cloud adoption is accelerating growth for SMEs in India. In an exclusive interview with TimesTech, he discusses TTBS’s role in enabling businesses to streamline operations, drive innovation, and ensure security, while addressing critical challenges like network connectivity and disaster recovery.
Read the full interview here:
TimesTech: The TTBS SME Digital Insights highlights the growing adoption of cloud solutions among SMEs. In your view, what are the most critical factors driving cloud adoption ?
Aditya: Cloud adoption in India has become a strategic imperative among small and medium enterprises (SMEs) and is driven by a variety of critical factors. Cloud technology offers scalability, flexibility and cost-efficiency which are essential for SMEs to remain competitive in today’s fast-evolving marketplace. According to the SME Digital Insights Study, 52% of SMEs are using cloud solutions for growth. This shift is driven by the key drivers like cost savings, faster time-to-market and the ability to enhance collaboration and communication.
SMEs are looking for ways to optimize their operations and integrate advanced technologies like AI and Big Data analytics without making any upfront heavy infrastructural investments. Adopting cloud-based platforms can scale their operations efficiently while addressing the market changes in real-time and creating innovative customer experience.
Technology partners like Tata Tele Business Services (TTBS) play a crucial role in helping SMEs to navigate the complexities of cloud adoption by offering comprehensive, secure and scalable cloud solutions. As these SMEs continue to embrace digital transformation, cloud technology for them will remain an essential element to drive innovation, improve customer engagement and develop sustained growth.
TimesTech: According to the SME Digital Insights Report, 50% of SMEs leverage the cloud for business growth. How is TTBS enabling SMEs to use cloud technology not only to streamline operations but also to drive revenue growth and innovation?
Aditya: TTBS is enabling SMEs to harness the power of cloud technology not only to streamline operations but also to drive revenue growth and innovation. Through its comprehensive portfolio of cloud services and advanced connectivity solutions, TTBS is empowering businesses to enhance efficiency, reduce costs, and explore new market opportunities.
TTBS Cloud and Hosting Services provide scalable, secure cloud infrastructure that allows SMEs to store and access data effortlessly, host critical applications, and collaborate in real time. With products like Smartflo UCaaS, a comprehensive cloud communication suite, TTBS ensures seamless, secure, and efficient operations for businesses. These solutions enable SMEs to optimize workflows across geographies, enhance customer interactions, and scale effortlessly to meet growing demands.
In addition to improving operational efficiency, Smartflo cloud solutions play a pivotal role in driving revenue growth and innovation. With its data analytics platforms, SMEs can gather real-time data from various business operations and customer interactions, allowing them to make smarter, data-driven decisions. These insights help SMEs optimize their supply chains, personalize customer experiences, and develop new products or services that meet evolving market demands
With flexible pricing models, TTBS helps Indian SMEs to manage cloud costs effectively which enables them to focus on innovation and customer experience while optimizing their cloud spending. These comprehensive solutions position TTBS as a key partner for SMEs seeking growth and innovation in a rapidly digitizing economy.
TimesTech: With over 60% of organizations choosing public cloud solutions for business continuity, how does TTBS ensure high availability and disaster recovery for its SME clients to maintain uninterrupted operations?
Aditya: TTBS ensures high availability and disaster recovery for its SME clients by providing a comprehensive suite of cloud and connectivity solutions designed to maintain uninterrupted operations. By partnering with global cloud providers like Microsoft Azure, TTBS offers reliable cloud infrastructure with built-in redundancy and failover capabilities, ensuring critical applications and data remain accessible even during hardware failures or outages.
For disaster recovery, TTBS offers automated backups, replication, and failover mechanisms, enabling businesses to restore their IT infrastructure and data quickly in case of a disaster. Complementing this, their cloud-based data backup and recovery services ensure that data is regularly backed up, encrypted, and easily retrievable, minimizing disruption.
TTBS also provides 24/7 managed support, proactively monitoring systems and networks to mitigate potential threats or issues. The iManage app further empowers businesses to monitor and control their cloud and connectivity services in real-time for optimal performance.
TimesTech: The SME Digital insights study points out that 45% of SMEs face challenges related to network connectivity and data security when adopting cloud technologies. How is TTBS addressing these concerns to ensure smooth cloud adoption for businesses?
Aditya: TTBS is addressing challenges related to network connectivity and data security concerns with a comprehensive suite of solutions designed to ensure seamless cloud adoption. TTBS offers advanced solutions like SD-WAN iFLX to provide secure, scalable, and resilient connectivity. SD-WAN iFLX enhances cloud access through a secure and adaptable network infrastructure that simplifies management while ensuring high uptime, encrypted data transmission, and automatic failover.
TTBS EZ Cloud Connect solution provides a dedicated, private, and secure connection to public and private cloud platforms, reducing latency and enhancing data protection by bypassing the public internet. This ensures that businesses experience seamless, high-speed access to their critical applications, minimizing disruptions and security risks.
TTBS Smart Internet solution combines Internet Leased Line (ILL) with built-in cloud security features, offering SMEs uninterrupted, high-speed connectivity with robust protection against cyber threats. These solutions are crucial for SMEs to avoid downtime, ensure operational continuity, and address sector-specific needs like secure CCTV transmission for retail and uninterrupted connectivity for banking. By offering these integrated solutions, TTBS empowers SMEs to overcome connectivity and security challenges, driving smoother operations and business growth.
TimesTech: SME Digital Insights study mentions that a security-first mind-set is becoming increasingly important for SMEs adopting cloud technologies. Could you elaborate on the measures TTBS is implementing to enhance cloud security and compliance for its clients?
Aditya: As evinced by the SME Digital Insights Study, 40% of the SMEs surveyed, highlighted security and compliance as another significant factor for them to adopt cloud technology to enhance their data protection.
TTBS is actively addressing this through a comprehensive range of security measures tailored for its enterprise customers. TTBS ensures that sensitive data is protected with end-to-end encryption for both data in transit and at rest, creating a secure cloud environment. The company also employs multi-layered security protocols such as firewalls, intrusion detection systems, and real-time threat monitoring, providing proactive protection against cyber threats.
In terms of compliance, TTBS helps its customers meet industry-specific regulations ensuring that businesses can confidently adopt cloud technologies while adhering to necessary legal frameworks. To further enhance security, identity and access management solutions, including multi-factor authentication (MFA) and role-based access control , are implemented, restricting access to critical data to only authorized users.
Additionally, TTBS offers robust disaster recovery and business continuity solutions, ensuring that enterprises can swiftly recover from any disruptions and minimize downtime. This holistic approach combines advanced security, regulatory compliance, and seamless cloud integration, empowering TTBS’s enterprise customers to adopt cloud technologies with confidence.