In an interview with TimesTech, Abhinav Jain, CEO & Co-Founder of Almonds Ai, discusses the company’s shift to green loyalty programs, the impact of Channelverse on partner engagement, and strategies for driving festive season sales. Jain also shares insights on Almonds Ai’s collaborations with Coca-Cola and Nestle, and how prestigious recognitions highlight their commitment to innovation and sustainability.
Read the full interview here:
TimesTech: Almonds Ai has shifted from traditional to green loyalty programs. Can you explain this transition and its impact on sustainability?
Abhinav: The transition to green loyalty programs has been an exciting journey for us. We realized that traditional loyalty programs, while effective, often miss the mark when it comes to sustainability. So, we asked ourselves, “How can we make loyalty programs more eco-friendly?” That’s when we decided to create Green Loyalty Programs, where customers and channel partners earn rewards for taking eco-friendly actions—like recycling, reducing waste, or supporting green initiatives. The impact has been significant—it’s not just about loyalty anymore but also about contributing to something bigger that resonates with our partners. It’s a win-win: brands can show their commitment to sustainability, and we help reduce environmental impact along the way.
TimesTech: How is Almonds Ai helping reduce carbon footprints, and how can brands integrate sustainability into their loyalty strategies?
Abhinav: Through our Green Loyalty Program, we enable brands to turn sustainability into a core loyalty strategy. Brands can incentivize their channel partners and customers to adopt sustainable practices like recycling or using eco-friendly products. For example, partners might earn points or rewards for reducing their energy usage or choosing sustainable materials in their supply chain. These small changes can have a huge impact over time. By integrating these initiatives into their loyalty programs, brands contribute positively to the environment and attract customers and partners who prioritize sustainability, driving engagement and long-term loyalty.
TimesTech: What makes Channelverse a standout platform for channel loyalty and rewards, and how does it set Almonds Ai apart from others?
Abhinav: Channelverse is unique because it’s more than just a rewards platform—it’s an entire ecosystem designed to engage and empower customers, channel partners and nano-influencers. It combines loyalty and reward programs, interactive product education, and real-time engagement in one seamless platform. What sets it apart is the way it’s powered by AI to deliver personalized experiences and insights. Channelverse helps brands foster deeper relationships with their partners by providing relevant, data-driven incentives and learning opportunities. Plus, it’s super flexible, meaning it can be tailored to the specific needs of each brand. This level of customization and interactivity is what makes us stand out in the channel loyalty space.
TimesTech: How can brands use Almonds Ai’s loyalty programs to boost partner engagement and sales during the festive season?
Abhinav: The festive season is the perfect time to leverage our loyalty platform to boost engagement and sales. Brands can roll out special festive campaigns, offer limited-time rewards, or create fun challenges encouraging partners to hit sales targets. Our platform also makes it easy for brands to track performance in real-time, so they can adjust their strategies to ensure they’re hitting their festive season goals.
By keeping the programs dynamic and relevant during this busy period, brands can drive more participation, boost morale, and ultimately increase sales while fostering excitement and celebration among their channel partners.
TimesTech: Almonds Ai has worked with major brands like Coca-Cola and Nestle. How has your platform transformed their partner engagement, and what results have you seen?
Abhinav: Working with brands like Coca-Cola and Nestle has been incredibly rewarding. For Coca-Cola, we implemented a loyalty program that not only increased partner engagement by nearly 40% but also led to a measurable rise in sales performance. With Nestle, we focused on gamified product education, which increased product knowledge among their partners and led to a measurable increase in sales. Our platform helps these brands create more interactive and rewarding experiences for their partners, which translates into better relationships and stronger sales performance. It’s about making partners feel more valued and connected, which drives real, long-term growth.
TimesTech: Almonds Ai has received accolades like Guinness World Records and the 80 IAC Tax Exemption. How do these recognitions reflect your innovation and impact?
Abhinav: These recognitions mean a lot to us because they validate the hard work we’ve put into innovating and making a difference. The Guinness World Record was a real milestone for us, showing the scale at which our platform can operate. We achieved this recognition by hosting a mega event inaugurated by Hon. Prime Minister Narendra Modi, which became one of the largest online science festivals globally. We engaged over 12 million people on a single platform! That event demonstrated our technology’s power in creating large-scale, engaging experiences. As for the 80 IAC Tax Exemption, it’s a testament to the positive economic contributions we’re making by fostering growth and innovation within the business community. These recognitions highlight that we’re not just about technology for technology’s sake—we’re building platforms that drive real-world impact, both socially and economically.