Electro Rent Asia: The new identity creates a premier platform with a global footprint

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April 2019, Asia Pacific – Microlease, the world leader in test equipment sourcing, has officially announced that from April 2019 it will trade as Electro Rent across Asia, representing the next step in the integration of the Microlease and Livingston brands following the successful acquisition of Microlease by Electro Rent in February 2017.

“We are extremely excited about bringing all three brands together to create a premier platform with a global footprint,” said David Whitfield, CEO, Electro Rent Asia. “We are now, by far, the largest single supplier of test and measurement equipment in our industry.”

The consolidation includes all the company’s operations in the Indian cities of Gurgaon and Bangalore, the Malaysian state of Penang, and the ROC state of Taiwan. All future Chinese operations will also operate under Electro Rent Asia. Together the value of the group’s assets available to rent, lease or buy will be more than $1 billion, making it the largest inventory in the industry.

With a team of highly technical experts covering all aspects of engineering, along with finance and asset management specialists, Electro Rent Asia will be able to service a wider range of customers and solve the biggest technical and financial challenges they face with respect to test and measurement.

“In addition to the vast inventory of equipment available to buy, lease or rent, Electro Rent Asia will offer world-class asset management for companies looking to maximize their existing investment,” said Nigel Brown, CEO, Electro Rent Global. “This is exciting news for our customers, our employees and all our partners. We will better serve our markets through an expanded equipment fleet and broader geographical coverage, ensuring better availability levels and a higher level of technical service.”

The North American operations headquarters are based at Corporate Pointe, West Hills, San Fernando CA, while EMEA operations will continue to be run out of the London offices. Operations in Singapore will remain branded as Livingston for the near future.

About Electro Rent/ Microlease

Microlease is the market leader in electronic test equipment, offering a range of solutions to help organisations globally use test equipment efficiently. Its services help minimise the costs of acquiring test equipment, optimise its use and maximise return at end of life without stretching capital expenditure, and include rental, leasing, sale of new and used equipment and buy-back as well as full asset management. Microlease supports its global customer base with over 57,000 test equipment assets worth over $430 million. A team of 350 specialists serves Microlease customers in over 150 countries from offices across Europe, the US and Asia. Microlease currently provides equipment from leading manufacturers, including Anritsu, Keithley, Keysight Technologies, Rohde & Schwarz, Tektronix and Viavi.

Founded in 1979, Microlease is the number one test and measurement rental company in Europe. It is Keysight’s Authorised Technology Partner (ATP) for the UK, Ireland and Italy as well as Premier Rental Partner (PRP) for Europe and Authorised Rental Partner for JDSU and Tektronix.

Microlease was awarded the 2013, 2014 and 2015 Global Company of the Year Award in Test and Measurement Rental and Leasing Services by leading research organization Frost & Sullivan.

In 2014, Livingston became part of the Microlease group. However, Livingston has been continuing to operate under the new ownership still using the Livingston brand.

In 2016, Electro Rent Corporation acquired Microlease to create a premier global platform in the electronic test and measurement services industry. In India, Microlease is in operation from Gurgaon/NCR region and Bengaluru.

Contact : Rishi Sand, Marketing Manager- India
Email: rishi.sand@electrorent.com
+91 8447492564