According to the Graphical Research new growth forecast report titled “Europe Beacon Technology Market Size By Platform (iBeacon, Eddystone, AltBeacon), By Deployment Model (On-premise, Cloud), By Application (Retail, Travel, Tourism & Hospitality, Healthcare, Financial Institutions, Real-estate, Education), By Technology (BLE, Wi-Fi, Ultrasound, Combined Technologies), estimated to exceed USD 7 billion by 2024.
The Europe beacon technology market growth is attributed to the growing popularity of beacons in tourist destinations and transport networks to assist visitors with location-based services. For instance, the castle of Formigine in Italy has been equipped with beacons that allow the visitors to have a virtual tour of the monument. The app Artplace Museum available on Apple Store and Android guides the visitors with an interactive content that includes 3D graphics, illustration, music, and storytelling.
The AltBeacon platform is expected to register an excellent growth at a CAGR of over 85% between 2017 and 2024. The platform enables application-specific UUIDs rather than company-specific ones. AltBeacon has the ability to have different manufacturer IDs and different Beacon codes.
The BLE technology is expected to exhibit a robust growth over the forecast period at a CAGR of over 90% in the Europe beacon technology market. The technology allows transmitting small amounts of data up to 50 meters. The technology is cheap and easy to adopt and allows a collection of insightful data in a low-cost manner.
The Germany beacon technology market is projected to register an accelerated growth between 2017 and 2024. There is an increasing emphasis on developing a nationwide beacon infrastructure in the country. The German airline, Lufthansa, uses BLE beacons at the Munich Airport to deliver notifications to its passengers with special offers to persuade them to purchase upgrades. The passengers can book and buy access to its business lounge by using the Lufthansa app on their mobile phones.
Some of the key vendors in the Europe beacon technology market include Beaconinside, BlueCats, Glimworm Beacons, Radius Networks, blueSense Networks, Gimbal, Google, Texas Instruments, Madison Beacons, Sensorberg, Onyx Beacon, Kontakt.io, RECO, Apple, Swirl, and Estimote.
Europe Beacon Technology Market Statistics, By Platform
Europe Beacon Technology Market Trends, By Deployment Model
Europe Beacon Technology Market Growth, By End Use
- Travel, Tourism, and Hospitality
- Financial Institutions
Europe Beacon Technology Market Analysis, By Technology
- Combined Technologies