Infobip working with Microsoft on creating solutions that push innovation further


Global cloud communications platform Infobip is integrating GenAI solutions through Microsoft’s Azure OpenAI technology in its customer offer for the first time. In a world increasingly defined by AI transformation, businesses can accelerate their growth through custom solutions and Infobip is set to enable customers to unlock that potential through its strategy of adopting and innovating GenAI. 

Offering its most comprehensive and holistic approach to date through leveraging Azure OpenAI and Microsoft Cloud, Infobip allows businesses to integrate the latest GenAI capabilities to enhance their own customer service experience like never before.

The new solutions have already been integrated into Infobip’s AI Hub and Advanced AI Assistant (part of AI Hub). The Advanced AI Assistant enables firms to use multiple use cases embedded with AI, while using a broader set of SaaS tools in Infobip AI Hub allows them to build end-to-end conversational journeys whether for marketing, sales or support with minimal effort and no coding knowledge. Its comprehensive AI overhaul of its existing SaaS tools within Ai Hub now integrates advanced analytics, AI, and generative AI features into its core platform offering. 

Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “Cloud infrastructure, conversational chat apps, and generative AI are consolidating disparate customer journeys into one seamless conversational experience. Such journeys enrich the experience, driving customer loyalty and growth. That’s why we’ve integrated Microsoft’s Azure OpenAI solutions into Infobip’s conversational service, engagement, and commerce suite of solutions, helping ensure businesses and brands can access innovative tools, create seamless two-way experiences, and boost engagement and sales while improving efficiencies. With our breadth and depth of channels and capabilities, it’s little wonder we’re the market-leading global communications platform in the center of the communication ecosystem for all businesses.”

Infobip has recently been named a Leader in the Communications Platform as a Service (CPaaS) market by analyst firm Gartner. In the first Gartner Magic Quadrant for CPaaS, Infobip is recognized as a Leader for its overall completeness of vision and ability to execute.