Flipkart has partnered with Magenta Mobility, a developer of electric mobility solutions, to deploy electric vehicles for last-mile transportation. According to the company, with this agreement, Magenta Mobility formally joins the National Capital Region (NCR) and will deploy about 400 electric cargo trucks to the Flipkart fleet in the NCR. This deployment is in addition to the existing fleet operated by Magenta for Flipkart in Bengaluru. In Bengaluru, Hyderabad, and Mumbai, it operates an electric fleet of over 500 cars, serving clients in e-commerce, grocery delivery, FMCG, food, and pharmaceuticals. This year, Magenta Mobility plans to deploy a fleet of over 500 electric vehicles in Delhi to fulfil the demands of enterprises wishing to move to sustainable mobility.
Maxson Lewis, Founder, and Managing Director, Magenta Mobility said, “We are pleased to see Flipkart’s rapid adoption of EVs in its fleet. With our association with Flipkart, we are committed to providing a clean, sustainable, and affordable last-mile delivery solution across the country.” Randheer Singh, Director Electric Mobility and ACC Program at NITI Aayog said “It is important for us at NITI Aayog to support endeavours for adoption on electric mobility especially in the last mile logistics.”
To boost EV adoption for last mile logistics, Flipkart will use Magenta’s Electric cargo fleets, including the newly released Mahindra Zor Grand and offers from other select OEMs. The electrification of the logistics fleet is an important component of Flipkart’s bigger environmental goal, and it is consistent with the company’s commitment to the Climate Group’s EV100 project. The collaboration supports Flipkart’s aspirations to add more than 25,000 EVs into its supply chain by 2030 in order to accomplish a 100 percent transition to e-mobility.
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