Onspot Solutions Enabling Brands Directly Engage With its Consumers

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Imagine a brand can easily engage with its consumers, yes there is a company that is enabling it. Onspot’s Brand to Consumer Engagement Cloud-based Digital Solution allows a brand to engage with its consumer at various levels. In this exclusive interview, Lokesh Harjani, Founder & CEO, OnSpot Solutions explains how startingwith a simple scan of the unique Onspot QR code on a product, a consumer can first check the authenticity of the brand and be given product information such as the manufactured date and MSRP, and other pertinent information. Edited Excerpts Below.

TimesTech: Please tell us about your firm, its specialization, and the services it provides?

Lokesh Harjani: Onspot’s Brand to Consumer Engagement Cloud-based Digital Solution allows a brand to engage with its consumer at various levels. Starting with a simple scan of the unique Onspot QR code on a product, a consumer can first check the authenticity of the brand and be given product information such as the manufactured date and MSRP, and other pertinent information.  At a single touch, consumers can provide feedback on a product and even provide suggestions.  Depending on the types of products, brands can engage with consumers to provide warranty certification, give helpful tips or recipes, provide sustainability aspects and goals of the brand along with many other dedicated features per industry; all while the consumer receives loyalty points and rewards.

For brands, Onspot provides a bird’s eye view of the supply and distribution chain from point of manufacture to intermediaries to point of sale.  With each product individually coded, brands can ascertain any hiccups in the lifecycle of the product, as scans occur at each stage of the chain.

A cloud-based digital solution for Anti-counterfeiting [Product Authentication], Consumer Engagement & Visibility in Supply Chain. It’s also a smartphone readable technology.

a. Power in the hands of the consumer to verify authenticity of the brand, buyers can now be aware. 

b. Create a digital dialogue or exchange between brand and consumer.

c. Assist Supply Chain and Distribution teams to overcome issues like Product Diversion and Dumping.

TimesTech: What is the technology behind OnSpot Solutions? Kindly brief us.

Lokesh Harjani: Onspot is a Saas based digital cloud platform. Onspot provides brands with a Cloud-based Solution for Anti-counterfeiting and Consumer Engagement, Visibility into Supply Chain and Track&Trace.

In 2020, Onspot introduced our Digital CE Solution which is suitable for a Consumer facing brand wanting to adopt the new digital environment where we provide an interactive User Interface (UI) and consumer engagement solutions and journey through interactivity on the product. Over 750 million people are wanting to engage with brands that are uniquely digital in the cloud according to research.

TimesTech: How can OnSpot improve supply chain management efficiency?

Lokesh Harjani: Onspot Track&Trace Solution helps with Identifying counterfeit products infiltrating in Supply Chain.

And also get real-time visibility for your products along with contactless and Digital verification of shipments at each node.

It’s a Cost-Effective Cloud-based solution and easy to implement.

TimesTech: What is OnSpot’s expansion strategy and future goals for 2022.

Lokesh Harjani: OnSpot works with over 20 enterprises and several large global clients across India. The company has registered much growth in the Covid period with brands across segments seeking to have more end-consumer outreach.

As part of its next steps and future goals for 2022, OnSpot Solutions shall focus on aggressive core product expansion, research and development, talent acquisition, and a comprehensive suite of products for all business segments with a focus specifically on the Pharma, FMCG industries, electrical and automotive (lubricants and spares), segment.

TimesTech: What industries is OnSpot Technology focusing on, and how are you tapping into them?

Lokesh Harjani: Onspot has been successful in deploying its technology across many sectors including electrical hardware, automotive, pharmaceutical, oil and lubricants, cosmetics and personal care and the spirit’s segment.

Onspot has been gaining traction from its salesforce deployed around India and through company to company references as the goals of market-leading brands are united in the step against anti-counterfeiting.  Onspot maintains patents in India and abroad and was one of the first to create such technology.