PRAMA sets up an agenda and acts up on it for the future growth of the security industry with a profound human approach. It was a great learning experience for all of us to go through the various phases of pandemic challenges and recovery.
We had the resilience and innovative marketing strategies on our side to communicate and engage the target audience in a simple and effective manner. There were no easy solutions, but the resilience and compliance of the pandemic protocols turned out to be the best solutions in these times. We are following the stratagem from the market’s own alchemist to ensure a perfect roadmap to recovery. We were able to minimize the impact of supply chain disruptions during the pandemic due to our sourcing policies and foresight. Semiconductor Manufacturing will help India’s CCTV market to grow further while this development is set to empower the security product manufacturing ecosystem.
We are getting a good response from dealers, distributors, system integrators, and end-users. The key priorities are well defined in our marketing plan to focus on the strategic objectives. Our focused marketing initiatives are driven by market insights, technology trends, and customer data. Despite the increasing competition in the Indian security market, we are fully geared up for exceeding the market expectation in 2022-2023.
Indigenous manufacturing continues to be PRAMA’s biggest USP, it is enabling the customization benefits to our partner ecosystem.
Indigenous Manufacturing PRAMA’s state-of-the-art manufacturing facility near Mumbai is a shining example of our long-term commitment to ‘The Atmanirbhar Bharat Mission. PRAMA is
implementing the Government of India’s vision into a reality by developing an India-specific product manufacturing roadmap. Through this initiative, PRAMA products and solutions are manufactured in the manufacturing plant near Mumbai to cater to the Indian market.
Today, Prama India is one of the very few indigenous video security product manufacturing companies that are truly made in India. Its India-specific product focus has created new opportunities for the ecosystem partners, system integrators, and application developers. It is helping the brand PRAMA to live up to the promise and expectations of the Indian security market.
Technological Innovations
The video surveillance industry trend is rapidly shifting from analog to IP. The demand for IP cameras in the middle and top tier project segment is growing while Analog HD cameras continue to be the favorite among the Small and Medium Business segments. The transformative technologies are contributing in a big way to the future of video surveillance technology applications, video analytics, solutions, and video data security. These technologies are the Internet of things (IoT), Artificial Intelligence, Big Data, and Blockchain.
The incorporation of artificial intelligence (AI) applications into video surveillance technologies is bringing a big transformation in its outcomes. The AI has made Video Content Analytics (VCA) more accurate and added empowering predictive capabilities. We are entering into a new era of video surveillance, with AI-based technology applications, helping video monitoring to entirely new use cases that provide more tangible benefits across the verticals.
VIP Guest recognition in Banking, Retail, and Hospitality sectors is a trend led by AI-enabled facial recognition cameras and terminals. This is certainly helping Video surveillance technology to move beyond the realm of physical security. AI analytics have turned the video surveillance data sets into valuable business intelligence inputs.
Future Roadmap
Founded on the core belief to put India on the global map for video security products, PRAMA is India’s first company truly representing the motto of ‘Atmanirbhar Bharat’. The indigenous brand, PRAMA celebrates the maxim of ‘Made for India, Made by India, and Made in India’ and manufactures high-quality video security products catering to all the security needs.
Encouraged by the Indian government’s ‘Make-in-India’ initiative, Prama India has established India’s first world-class manufacturing facility to help transform India into a global manufacturing and export hub for video security products. PRAMA is committed to securing India by indigenously manufactured video security products and solutions. Its R&D Centre is developing hardware and software solutions.
