According to Market Research Future, the market for smartphones has been segmented on the basis of type, operating system, distribution channel, input device, and region.
A smartphone is a cellular phone that runs on an operating system and functions as a portable version of a computer. The smartphone also operates as portable digital media player, video camera, and navigational device. The operating system provides various features such as access to web pages and faster web browsing using 4G and 3G data networks and Wi-Fi support, along with mobile broadband, files download, games and movies, with the fundamental feature of communication with the help of messages and video chats. Currently, smartphones are widely used in Asia-Pacific, Europe, and North America.
Based on type, the market has been segmented into media-centric smartphones, entry-level smartphones, and performance smartphones. The media-centric smartphone segment has been sub-segmented into music smartphones, navigation smartphones, gaming smartphones, and camera smartphones. Media-centric type of smartphone is expected to dominate the type segment. However, performance smartphones are expected to grow at the highest CAGR during the forecast period.
Based on operating system, the market has been segmented into Android, iOS, and Windows. The Android segment is expected to dominate the operating segment. However, iOS is expected to grow at the higher CAGR during the forecast period.
Based on distribution channel, the market has been segmented into OEM, retailer, and e-commerce. The e-commerce segment is expected to dominate the distribution channel segment. However, retailers segment is expected to grow at the highest CAGR during the forecast period.
Based on input device, the market has been segmented into touch screen and keypad. Touch screen market is expected to dominate the input device segment during forecast period.
Regional Analysis
The global smartphone market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
North America is expected to grow at highest CAGR during the forecast period due to the early adoption of emerging technologies, the presence of global players, and suitable infrastructure support. However, the market in Asia-Pacific is expected to dominate the smartphone market. The rapid industrialization in India and China is expected to drive the smartphone market in Asia-Pacific during the forecast period. The major countries identified to witness high growth in Asia-Pacific are China, Japan, India, and South Korea. While Europe is expected to grow at a stable rate during the forecast period.
Key Players
The prominent players in the smartphone market are Samsung Electronics Co. Ltd (South Korea), Apple Inc. (US), Google LLC (US), Xiaomi Corporation (China), Lenovo Group Limited (China), OnePlus Technology Co., Ltd (China), Microsoft Corporation (US),Nokia Corporation (Finland), Huawei Technologies Co. Ltd (China), Guangdong OPPO Mobile Telecommunications Corp., Ltd (China), Vivo Communication Technology Co. Ltd (China), HTC Corporation (Taiwan), Sony Corporation (Japan), ZTE Corporation (China), LG Electronics Inc. (South Korea), and Panasonic Corporation (Japan) among others.
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