In the fast-paced digital landscape where the internet is leading the way, data has become an invaluable asset. The exponential growth of the internet has put people in positions of giving out crucial information about themselves every time they are using social media or anything else that connects them with the larger public on the internet. The loss of privacy is equivalent to loss of income if used incorrectly and hence the need to protect this has become crucial for every individual. To better guard against such serious issues we have brought some prominent leaders of the startup ecosystem to shed light on Data Privacy, its importance and how it can be achieved.
Here these experts shed light on what is missing in the present internet led world and how promoting a privacy first culture should be more than a mere legal obligation.
Darshil Shah, Founder and Director, TreadBinary,“Recognizing the importance of privacy-first culture in the digital sphere is very important as safeguarding data isn’t just a compliance checkbox but a fundamental ethos. In the age of the digital economy, increasing cyber threats such as data and identity theft, ransomware attacks on critical infrastructure, and financial fraud highlight the critical importance of adopting a dynamic and proactive stance towards ensuring data privacy. Utilizing cutting-edge AI and ML technologies, enabling real-time monitoring, swift threat detection, and agile response mechanisms within our complex digital infrastructure is the key way forward.
Promoting a cybersecurity-aware culture by allocating significant resources to implement advanced security measures and with public awareness campaigns to educate the broader community through social media, educational institutions, public service announcements, local community workshops on how regular backup of vital data and encrypted backups enhances the resilience of our data protection strategy and implementation of strong access controls, multi-factor authentication, regular security updates and device encryption adds an additional layer of defence against potential threats, should be core of our approach.
Proactivity should guide our actions, allowing us to identify and address vulnerabilities before they escalate into potential threats. Creating a more secure and resilient digital landscape should be our priority, as Data Privacy is a testament to our dedication to upholding the trust and integrity integral to our digital endeavors.”
Siddhant Jain, CEO and Co-founder of Vdocipher,“Video piracy, a pervasive issue in the digital age, poses a unique challenge to both content creators and users in terms of data privacy. The unauthorized distribution of content can lead to revenue losses, inadvertent exposure of sensitive data embedded in videos, which can be exploited for malicious purposes. For content creators, piracy not only represents a loss of intellectual property but also a loss of control over how their content is used and who has access to it, potentially leading to unauthorized data mining and privacy breaches.
VdoCipher combats these issues by offering secure video hosting with piracy protection to help businesses stream content on their site or app. It comes with the highest security from video piracy through DRM encryption and watermarking technologies. The complete package features include AWS cloud hosting, smart custom video player, dashboard and APIs to manage and integrate content and offline secure playback in mobile apps. VdoCipher currently serves 3,000+ customers across 180+ countries.”
Mathew Chacko, Partner, Spice Route Legal,“The Indian data protection and cybersecurity market is, when compared to global peers, extremely unsophisticated with actors displaying a serious lack of regard for threats to privacy, data and access to sensitive information. The law was similarly non-nuanced and inefficient. The DPDPA heralds a new era of data governance and awareness – with companies now having to significantly overhaul the way they collect, process, store and use data – a much-needed move. However, the law continues to lag global peers and is acknowledgedly only a first step in a very long journey.”
As we navigate this complex landscape in present times, it is important to identify and address the vulnerabilities and create a secure and strong digital landscape as priority, and upholding the trust in our digital endeavors.
In conclusion, industry leaders stress the urgency of cultivating a robust data privacy culture in the digital era. From proactive cybersecurity measures to combating video piracy, the consensus is clear: prioritizing a secure digital landscape is paramount to upholding trust and integrity in our increasingly interconnected world.