25 Sep, 2020- Augmented Reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
Segmentation
Based on Technology, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Marker-based Augmented Reality
- Passive Marker
- Active Marker
Markerless Augmented Reality
- Model based Tracking
- Image based Processing
Based on Industry Vertical, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
- Gaming
- Entertainment & Media
- Aerospace & Defense
- Healthcare
- Education
- Automotive
- Retail & Marketing
- Other Verticals
Based on End User, the global market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
- Large Enterprises
- Small- & Medium-sized Enterprises
The report deeply explores the recent significant developments by the leading vendors and innovation profiles in the Global Augmented Reality Market including are Apple Inc., Atheer, Inc., Blippar Ltd., Catchoom Technologies, S.L., Facebook Inc, Google, LLC, HP Development Co., L.P., Intellectsoft LLC, Lumus Ltd., Magic Leap, Inc, Microsoft Corp., Niantic Inc., Optinvent S.A., Popar Co Ltd, Qualcomm Technologies Inc., Samsung Co Ltd. And more
Regional Analysis
The Asia-Pacific augmented reality industry accounted for over 19% in 2015, growing at a CAGR of over 80% from 2016 to 2024. China is expected to drive the regional growth with the increasing investments in AR devices and software. The mobile AR market in China is driven by the proliferation of the smartphone industry. Local vendors such as Renren, Tencent and Baidu have invested in the technology and are expected to launch numerous mass-consumer apps that is projected to determine high level of penetration among the customers.
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