This Festive Season meet TCL India’s Rimo Bose understanding the consumer electronics sector in India. Rimo Bose is currently heading the PR & Communications department of TCL India. She has 6 + years of experience in the field of corporate communications. She joined TCL in the year 2020, and continues to be the lead for all PR and media-related activities. As the spokesperson of the company, Rimo believes that TCL brings an array of technologies that the Indian audience will highly appreciate. Her aim is to bring the brand communications closer to the audience via strategic PR techniques; she also believes that TCL as a product brand gives an open door to branding professionals to create wonders. Edited Excerpts Below.
TimesTech: What preparations is the consumer electronics industry making for the festivities?
Rimo: From a preparation standpoint, the industry is well aware of the demands in the market. We are expecting 30-40% of annual sales will be picked up. Post such a stressful second wave scenario, we are definitely seeing a lot more positive sentiment coming back as the festive cycle is going on. TCL as a brand has rolled out several offers on its products, 4K, QLED and Mini LED are our focus model for this festive season, and we are gearing up for Diwali too.
TimesTech: What are the products on which you will be concentrating your efforts throughout the forthcoming festive season?
Rimo: We are highly focused on our premium models- Mini LED C825, QLED C815 & C725 and also our 4K TV with External camera P725, our aim is not only to be price sensitive but let our customers enjoy high-end technologies this festive season. Lot of us are still working from home, so why not transform your own hall room into a theatre. We are a brand that believes in quality. We at TCL have already introduced the pre-festive offers coupled with exciting additional cashback of up to 15% on Kotak Mahindra cards, we aim to reach the masses.
TimesTech: How is the electronics sector transforming?
Rimo: The demand is expected to rise for home appliances such as washing machines, ac, refrigerator and more. It is expected that the festive will help loosen up the purse strings, we are looking forward to a good business, and now the planning from brands side are not just about inventories but the pandemic has taught us that we need to bring in more payment options- such as emi, cashback, exchange offers, pay later or emi options. The sector is going through a dynamic transformation be it planning supply chain or marketing strategies.
TimesTech: Given how the epidemic has affected most businesses around the world, do you think the festive season’s sales will be affected?
Rimo: As much as we predict Diwali will boost the industry and it will be big in the second half. As per GFK market is down by 25% but will rise up during Diwali.
TimesTech: What approach are you focused on to make the most of this festive season’s sales?
Ans : Our approach is simple: we want to now reach the masses in tier 1,2 and 3, we have clear indications on which region has demand for what technology and how we should price the products as per that. We are giving discounts, our social channels are also running lucky draw campaigns, we have cashback offers. Also, our products are available in offline stores as well as on online platforms. We want to make sure that our customers feel valued at this festival and every festival.
