Delhi, May 15, 2019 – Over the 23 years of its operations, REC Group has grown consistently to emerge as premium manufacturer and the largest European brand of Solar Panels, having a significant market share for rooftops in Europe, US, Australia & Japan. Its high quality and high performing modules that are manufactured in the state of the art facility in Singapore are popular for the rooftop owners around the world. The India operations of REC have a significant footprint in the emerging Rooftop segment for the commercial and Industrial rooftops and recently signed digital marketing mandate with HashTAGit. As a part of the proposal, REC and HashTAGit shall work towards creating a strong digital presence for REC in the South-East Asia market.
“REC has been present in India for the last seven years and has become a preferred choice of Solar panels for the commercial and industrial rooftop owners who value quality and consistency of performance. The Indian Rooftop market is poised for significant growth & changes in the coming years as the market continues to mature. We believe that with REC’s leadership position in technology and its product offering of High Performing modules, we will continue to thrive in the region, and our partnership with HashTAGit will cement this position further,” said Rohit Kumar, Director Indian Subcontinent for REC.
Commenting on the new assignment, Mr. Sachin Chaudhary, Director – HashTAGit said, “REC as a brand stands for quality and consistency and that’s exactly what HashTAGit offers to its customers as well, so there is a perfect sync of the brand values. As a segment, both renewable energy and digital marketing have seen exponential growth and Digital has emerged as the most effective and exciting tool for a B2B marketer. The fact that Digital has contributed significantly in the B2B space also goes on to highlight the inevitability of Social Media and other digital platforms for today’s marketing mix, and the rising share of the digital in the budgets. HashTAGit with the right experience and expertise in B2B space, with its leadership position in the healthcare domain offers the partnership & value for this segment.”