BANGALORE, April 8, 2019 – Lenovo signed a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship, continuing the company’s ambitions to become one of the world’s most admired and globally recognized brands. Lenovo has been the key technology partner for Ducati since the 2018 season, which will include the team using Lenovo’s PCs, tablets and servers both on and off the track. The partnership also includes co-development and collaboration on product R&D as part of a program to further accelerate the team’s progress and success. Lenovo’s first race with Ducati was on 8th April, 2018 at the Autódromo Termas de Río Hondo, Argentina.
Commenting on the sponsorship, Lenovo Corporate President and Chief Operating Officer Gianfranco Lanci, said, “MotoGP is growing in global attention and stature every year and has become a sport watched by millions across the world. Ducati’s 90-year heritage and focus on innovation, speed and performance aligns very well to our own story as a company and what drives our product development.”
Ducati Motor Holding CEO Claudio Domenicali added, “Lenovo was the logical choice for facilitating Ducati’s leap into the 21st century, given its track record in designing the ‘latest technology’ and providing ‘high-level services’. In order to face successfully the new challenges, both on track in MotoGP and inside our company, we need to foster Ducati’s IT and digital capabilities, which we are able to do thanks to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership that we feel sure will be a very successful one.”
For more information, visit : https://www.lenovo.com