Collaborate, innovate: Indian startups cut time to market by 70%, nasscom-Avasant

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Innovation plays a pivotal role in shaping the growth trajectory of  India’s technology sector, with open innovation programs gaining momentum as essential elements  on business expansion agendas. Highlighting the potential of Open Innovation in shaping India’s  innovation landscape, nasscom, in partnership with Avasant today has launched a report titled “Open  Innovation: The catalyst for transforming India’s technology ecosystem”. The report captures the  Open Innovation landscape in India and its potential to shape India’s innovation landscape aligning  innovation with local needs, ensuring access for all, and nurturing ventures from ideas to reality. 

Present status of Open Innovation in India 

Technology start-ups can unlock significant growth opportunities by engaging in Open Innovation  programs and collaborations. As per a survey done with over 130 start-ups, investors and corporates,  more than 80% of corporations have experienced improvements in their revenue, efficiency, or cost  optimization efforts and over 80% of startups documented growth in revenue and valuation, within  three years of their establishment by engaging in Open Innovation programs. Corporates benefit  significantly from open innovation by harnessing a diverse array of external ideas and problem-solving  capabilities, thereby expanding their innovative solutions. Those that embrace open innovation are  1.25 times more likely to introduce breakthrough products or services. 

For start-ups, Open Innovation can expedite their time to market by up to 70% through early-stage  external collaborations. Collaborative programs involving startups, academia, and corporates present  opportunities to boost revenue, expand customer base, enhance operational efficiency, and optimize  costs, showcasing the dynamic potential of open innovation and collaborative initiatives. 

For Academia, collaborative partnerships with corporates and startups present an opportunity to  apply research findings to real-world problems. Additionally, technology and research consortia offer  academia the chance to collaborate with other institutions and industry players in joint research  initiatives. As per the survey findings, compared to other ecosystem stakeholders, academia provides  more than a 30% advantage in terms of resources for innovation, encompassing knowledge, networks,  skills, and more. Moreover, start-ups that form partnerships with academia experience a 50% faster  scaling rate, while corporates engaging in collaborations with academia can expedite product  development by 20%.  

Kritika Murugesan, Senior Director, nasscom startups, said, “India, presently is at the cusp of large  scale digital transformation, heralding a new era of breakthrough innovation. In order to be seen as  the leader in Open innovation, we need to align innovation with local needs by fostering collaborations between corporates, startups, academia and government. India can take the cue from economies like  the USA, South Korea, Germany and Switzerland, where a developed innovation ecosystem is enabling  greater collaborations between its stakeholders.” 

Akshay Khanna, Managing Partner, Avasant, said, “India has true potential to solve problems for the  world from India, it is reflected in the thriving Indian startup space. It is imperative for academia,  government and corporates to come together and become the launch pad for startups to scale and  grow. India offers a large and diverse talent ecosystem, numerous micromarkets to foster innovation and deliver sustainable competitive advantage to global organizations.

India’s course to top 10 in global innovation index ranking by 2030 

India currently holds the 40th position in the Global Innovation Index. The nation’s commitment to  innovation shines through, with key sectors such as retail, IT, telecommunications, healthcare,  financial services, and manufacturing leading the charge, fueled by India’s rapidly growing digital  economy. However, to propel India into the top 10 of global innovation rankings, a comprehensive  strategy needs to be charted. Government should develop and nurture over 50 innovation districts  

across cities or urban regions, aligned with key themes such as food and agriculture, deep tech, etc. Furthermore, the development of a social innovation platform based on ONDC will empower  stakeholders to uncover new growth opportunities, encouraging active participation in innovation focused hackathons, particularly from lower-tier cities. At the same time, the government should lead  in creating a centralized collaborating platform, innovation sandboxes, regulatory framework, and  much more.  

Moreover, startups should emphasize long-term sustainability and impact through active  collaboration with industry players, innovation hubs, incubators, etc. Academia should create  emerging technology focused specialized departments along with active participation with key  stakeholders by streamlining touchpoints.