Industry Is Still Dominated by Channel Partners

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Digital Signages are increasingly being used to deliver news, promotions, or important and immediate information to audiences. MAXHUB ensures top-notch display quality even in ambient light with a versatile platform that is compatible with various broadcast systems.

TimesTech interacted with Avinash Johri, Executive Director of CVTE India to know about the challenges and the market scenario for collaboration solution provider in India.

TimesTech: Tell us about the key products offered by MAXHUB and the key features that differentiate it from its competitors.

Avinash: MAXHUB is the world’s leading interactive and collaboration solutions brand. The company focuses on developing cutting-edge interaction and collaboration solutions in an endeavor to improve the efficiency and productivity of millions of conference rooms and classrooms across the world. The key products offered by MAXHUB include:

  • Interactive Flat Panel: The hero product by MAXHUB finds application in various industries like Education, Corporate, Healthcare, Hospitality and a lot more. These panels make interaction effective and efficient in all scenarios alike.
  • Raptor Series LED Video Wall: The new Raptor Series is an integrated 4K LED wall display that is a ground-breaking accomplishment in large displays and collaboration. The integrated studio-quality speaker enhances sound clarity and the state-of-the-art operating system optimizes the overall performance of the display. It facilitates participants and presenters to interact more naturally in any indoor environment. Class-leading brightness/contrast ratio, immersive 4K display, stunning color accuracy, and outstanding depth guarantee an unforgettable impact.
  • 360-Degree Video Conferencing Camera – UC M40 conference camera can monitor every face or follow every phrase in small to medium-sized spaces. It is so small it can fit in the palm of your hand. It combines 4-lens accuracy with sophisticated speaker tracking for a genuine 360° immersive experience. The experience is fantastic, and the coverage is extensive. It has minimal distortion and towering performance on every platform.
  • Non-Touch Displays: Non-Touch displays are increasingly being used by the retail and commercial sectors to display news, promotions, or important information to the public. MAXHUB’s 4K Non-Touch Displays provide top-notch display quality even in ambient light for varied application environments with a versatile platform that is compatible with various broadcast systems. It is compatible with Android, Windows, and iOS operating systems, which provide secure connectivity with a range of devices to support the BYOD approach. It has applications in a variety of fields, including business, government, healthcare, hospitality, museums, and retail. Features like – wireless sharing, Remote Device Management, Multiple-Ports make the non-touch displays irresistible. Coupling with MAXHUB Camera and Speakerphone leads to a complete solution for meetings, training rooms, etc.

TimesTech: What are the challenges faced by the companies operating in this sector?

Avinash: The industry is still dominated by Channel partners who suggest different components (sometimes incompatible) to the End Customers leading to high costs for them. Our products are all-in-one solutions to most customer requirements. Hence, customer awareness is something that needs to be done rigorously.

TimesTech: How much has MAXHUB invested in R&D in India?

Avinash: MAXHUB is already operating a manufacturing unit in Noida. The plans are to build the capability of this plant so that we can supply to countries other than India in near future.

TimesTech: How has the demand for MAXHUB products changed before and after the pandemic?

Avinash: The pandemic has exerted a tremendous influence on every industry. Concepts like work-from-home, learn-from-home, hybrid learning, and social distancing are now simpler to implement because of video conferencing cameras and display devices. Therefore, every person has been urged to embrace cutting-edge interactive solutions in the post-pandemic era. Customers are enabling the production of MAXHUB’s out-of-the-box products and effective technologies as their first option. The products are designed to provide consumers with more convenient, intelligent and productive communication experiences.

TimesTech: What are your MAXHUB future growth plans?

Avinash: Basis industry demands, we are moving towards consolidation of features and requirements and coming up with all-in-one solutions for industries like Education and Corporates. We have already launched 4-5 new product lines this year and the portfolio will keep on growing from this point in time.