Legrand India has launched its 17th state-of-the-art experience centre Innoval in Goa. Innoval will host its India group company products – Legrand. Globally, Innoval’s are present in France, Greece, Chile, Brazil, Colombia, and Dubai. Innoval made its pioneering record in the Asia Pacific region with its launch in Mumbai, India. Further, the brand is now poised to mystify the Goa market with its compact version of Innoval, launch.
Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’s brand value of developing a range of innovative products (Valley of Innovation). The narrative Innoval is based on the concept of ‘Source to End Usage‘. The products are arranged in relation to each other. Further, according to where they fall on the energy and data distribution grid. Moreover, the products are arranged as per the business verticals, namely – User Interface, Energy Distribution, Digital infrastructure, and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering but is put forth in an intuitive and easy-to-understand communication system. Furher, Innoval has been designed to provide visitors with a first-hand experience to help them make an informed choice.
Aims:
Innoval is also built to train all electrical trade players, from investors to installers. Legrand has been known industry-wide for its innovation, value adds to solutions. Further, for helping these professionals adapt to a constantly changing business. Moreover, the purpose of Innoval aims to support all these partners by helping them acquire new skills to understand the market better. The market is fast-growing, and customers have multiple needs and expectations. With the new generation becoming decision-makers, the demand for products with innovation and technology has increased.
Mr. Tony Berland, CEO & Managing Director, Group Legrand India, said, “The range of Legrand’s offer has expanded over the last few years in India. It has built product solutions for various industries and its users (investors, system integrators, architects, panel builders, end customers etc.) Legrand has updated its approach.” He added, “We intend to reach out to our customers and business partners in the city.”
