Navigating the next wave: AI Trends to look out for in 2024

by Mr. Suresh Ramamoorthy, Country Head – India, Lingaro Group


As India steadily makes its mark as a tech-empowered economy, the realm of artificial intelligence (AI) is poised for unprecedented growth, influencing diverse sectors and reshaping industries. According to a report by International Data Corporation (IDC), the India AI market is expected to reach USD 7.8 billion by 2025, growing at a compound annual growth rate (CAGR) of 20.2% from a market value of USD 3.1 billion in 2020. IDC predicts that the India AI software market is expected to reach USS 6,358.8 million by 2025, from USD 2,767.5 million in 2020, registering a CAGR of 18.1%.

Let’s look at key trends that will shape 2024 and how they will impact both early adopters and newcomers in the AI landscape.

1. Pervasive AI Integration:

The transition of AI and ML from experimental phases to mainstream adoption across various industries will be a crucial step forward this year. Early adopters in sectors like finance, healthcare, and e-commerce, having invested in data-driven strategies, are now reaping the rewards of enhanced efficiency, improved customer experiences, and data-driven decision-making. New entrants, on the other hand, are taking a much more decisive steps to adopt and integrate AI and emerging tech solutions into day-to-day operations. The aim is for a seamless business upgrade instead of innovation that needs to be tested. 

2. Healthcare Revolution:

In India, the healthcare sector is experiencing a profound impact as AI and ML revolutionize diagnostics, treatment plans, and patient care. Early adopters in the healthcare industry have successfully integrated predictive analytics, allowing for more accurate diagnoses and personalized treatment regimens. Now, the result of this integration is a slowly improving patient experience that is shaping the new age of tech enabled healthcare solutions.

3. Finance and Banking:

The financial sector continues to lead in AI adoption, leveraging machine learning for fraud detection, risk management, and customer service. Blockchain evolution has also helped streamline and make digital payments secure – a key milestone in making India a digital first, cashless economy. In 2024, the integration of AI is expected to reach new heights, with early adopters enhancing their algorithms for more accurate credit scoring, personalized financial advice, and improved fraud prevention.

4. Impact on Education:

The education sector is undergoing a metamorphosis with the integration of AI. From early learning in schools leveraging robotics and ML to the use of AI in mentoring, upskilling and corporate continuing education is helping bridge gaps and build a stronger human resource infrastructure – a vital aspect for an economy with a substantial population in the employable age group! In 2024, AI is revolutionizing learning experiences through personalized content creation, adaptive learning systems, and AI-driven tutoring. Early adopters in education are witnessing a shift towards more engaging and effective learning environments, catering to individual learning styles.

5. Manufacturing and Supply Chain Evolution:

The logistics and manufacturing, including small scale and MSME players as well as third- and fourth-party logistics service providers, have been early adopters of AI, embracing automation and blockchain to eliminate human errors and drive efficiency. Machine learning is now optimizing supply chain logistics, predicting maintenance needs, and enhancing overall operational efficiency. The real-time data insights provided by AI technologies are invaluable for making informed decisions and minimizing disruptions in the manufacturing and supply chain processes.

6. Agriculture:

Although perceived as a new entrant, agriculture has been leveraging tech innovations for over a decade now. From pest-resistant seeds and improved yield capacities to research in enhancing soil quality and even irrigation patterns, agriculture has not been shy of embracing new to tech innovations. With AI however, the machines will actually be a part of the field! From incorporating machine learning to optimize supply chains, predictive maintenance, and crop management to use of drones and robotics for pesticide spraying and detecting pest infestation, AI is soon set to become a key tool, helping farmers reduce wastage of crops, reduce costs, and make informed decisions based on data-driven insights.

7. Generative AI’s Growth Potential:

Generative AI, with its ability to create original content, is poised for significant growth in 2024. From art, content and learning module creation to complex problem-solving, Generative AI is revolutionizing the creative landscape. Industries like media and entertainment are at the forefront of adopting Generative AI, exploring its potential to generate realistic images, simulate scenarios, and even contribute to the development of new products and services.

Way Forward: 

As we embark on the AI and ML journey in India for 2024, the fusion of innovative technologies with business strategies promises to unlock new possibilities. Early adopters continue to set the pace, while newcomers find ample opportunities to leverage AI for enhanced productivity and competitiveness. The evolving landscape signals a dynamic future, where AI and ML are not just tools but integral components shaping the destiny of industries across the nation. As India strides into this era of intelligent technology, the synergy between human ingenuity and machine capabilities will undoubtedly propel the country toward new horizons of innovation and progress.