Mumbai– 3i Infotech has announced a multi-year contract from RailTel Corporation of India. The objective of the Wifi Monetisation Project is to create a platform that has a measurable and physical footprint across the country. It would also bring rural India to its fold.
Reaching the next 200 million customers, 3i Infotech will roll out RailTel’s Super App. This will provide a platform for digital advertisers & marketers to mass-market, regional, and hyper-local advertisements/content. The Super App will provide ease to access Indian Railways, services/information, and value-added services. The services will include infotainment, e-commerce, education to name a few and free high speed internet access to its users. The App aims to become one of the largest in terms of users, usage and time spent in India.
The WiFi Monetisation Project will cover more than 6108+ railway station where RailTel free public WiFi network is available. With this collaborative deal, station WiFi is set to evolve digital experience to WiFi users. For this project, RailTel has signed a 5-year agreement with a consortium led by 3i Infotech.
The other members of the consortium are Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Integrated Content & Communication (Yellow inc.).
Revenue Generation:
Monetizing WiFi footfalls through targeted advertising solutions, content & infotainment services for railway passengers will generate revenue. This is India’s first multi-year commercial agreement to monetize captive customers of public WiFi network through collaborative efforts.
As per the contract, 3i Infotech lead consortium will have revenue sharing understanding along with minimum revenue assurance to RailTel. The revenue streams proposed under the project include – ‘Captive WiFi Network‘, which is an active ecosystem to be upgraded for un-locking the advertising revenue. The next revenue stream will be Railways’ Super App, which will engage users beyond the railway stations through content, railway related information and other value-added services. The consolidated revenue potential expected to be upwards of Rs 250 Cr. The maximum revenue potential from the WiFi Monetisation Project is pegged to be upwards of Rs. 1000 Cr over 5-year period.
